The company contact on the 10DLC registration form should be a representative of your company, not a third-party representative.

The registrants’ phone number should be a number associated with your business, as well as present on your website or social media sites.  This should not be a personal number.

The registrants’ email address should match the company name/domain.  For example, using gmail.com, yahoo.com, msn.com, etc. as your business email address may cause your registration to fail.  There are certain exceptions for very small businesses; please contact your ACC Telecom 10DLC representative for more information.

A business website URL must be included on the registration form.  Social media URLs are acceptable as long as the aggregator can access the site and verify the business is legitimate.

• Website in not secure (i.e.- http://).
• Website is not active or states “coming soon.”
• Prohibited content is found on the website.
• Using URL shorteners (i.e.- xyzcompany.com instead of https://www.xyzcompany.com), or (ex- bit.ly, tiny.url).
• Social media page is listed as private.
• Website does not have a Privacy Policy.
  • Note: Privacy Policy must explicitly state that Personally Identifiable Information (PII), especially the mobile phone number will not be shared with third parties.
• Website does not have a Mobile Terms of Service.
• Website Contact Form does not have an optional SMS opt-in checkbox.
• Website Contact Form does not list the terms of service with hyperlinks to full Terms of Service policy and Privacy Policy.

Regardless of the intended purpose, if you are requesting phone numbers on your website, the following conditions must be satisfied for campaign approval.

Webforms should include opt-in language to obtain consumer’s permission to receive messages.  The web form and SMS disclosure should include the following elements:

1. Checkbox for SMS Opt-in Consent must be optional.
2. Phone number fields must be optional if messages will involve marketing/advertising content.
3. Must disclose the type of messages that will be sent.
4. Must have separate checkboxes & disclaimers for SMS vs. email and phone calls (per applicable).
5. Must have separate checkboxes & disclaimers for marketing SMS vs. non-marketing SMS.
6. “Message and data rates may apply.”
7. “Text STOP to unsubscribe.”
8. “Text HELP for more information or call [insert Customer Care phone number].”
9. “Message frequency may vary.”
10. “Your phone number will not be shared with third parties for marketing or promotional purposes.”
11. Include links to the Privacy Policy and Mobile Terms of Service.

Privacy Policy is now required for all 10DLC campaigns.  Privacy Policies should be specific to each company and how the company obtains and uses consumer’s personal information. To remain compliant, the Privacy Policy must clearly state that the end user’s Personally Identifiable Information (or PII) will not be shared or sold to third parties for the purpose of marketing.

Effective April 12, 2024:  ALL BUSINESSES MUST NOW HAVE A PRIVACY POLICY ON THEIR WEBSITE REGARDLESS OF HOW THEY INTEND TO USE SMS MESSAGING SERVICES.

• A dedicated web link to your Privacy Policy (ex- https://www.company.com/privacy-policy/)
• ‘Information We Collect’ section
• ‘How We Use Information’ section
• ‘Information Security’ section
• ‘Information We Share’ section
  • EXAMPLE:  “We will not share your SMS opt-in information with any third party for any reason other than to deliver the specific services associated with the campaign. However, we may share your personal data, including your SMS opt-in or consent status, with third parties that assist us in providing messaging services, such as platform providers, phone carriers, and other vendors involved in delivering text messages.”

Effective December 19, 2024: In addition to providing the Privacy Policy, your company must now prove it has also has Terms of Service (TOS) on your website, and listed in your SMS Disclosures during Call-to-Action (CTA).

Companies can do these one of two ways: either provide a web link to the TOS, or provide evidence of written TOS via the sign-up / opt-in process.

Note: Terms of Services must have its own dedicated web link and cannot be combined with the Privacy Policy.

• A web link to Mobile Terms of Service (ex- https://www.company.com/mobile-terms-of-service/), or
• Upload TOS documentation on your company stationary.

• Company Name / Brand Name
• Messaging Description (what types of messages will be sent)
• Message Frequency Disclosure
  • Example:  “Message frequency may vary.” 
• Customer Care contact Information
  • Example: Include Customer Service department’s phone number or email
• Opt-out Information
  • Example: “Text STOP at any time to unsubscribe. No further messages will be sent.”
• Rates Disclosure
  • Example: “Message and data rates may apply”

The campaign’s description should clearly explain your purpose for sending text messages to consumers.  Your campaign description should include the following:

• Business name.
• Who you are messaging (ex- customers, web visitors, staff, etc.).
• Why you are sending messages to these people.
• Disclose how often you will send messages (ex- “Message frequency may vary.”)

Note:  If donations are being collected/solicited through SMS as part of the campaign, then the following statement should be provided: “Donations will be secured through [insert pertinent data] and Accreditation listing is [insert pertinent data].”

“Joe’s Auto Service & Repair will send messages to current clients regarding appointment reminders, repair updates, satisfaction follow-up, online bill payment, and 2-way conversations. Message frequency may vary.” 

You must include five sample messages in your form:  at least 2 sample messages with your campaign, 1 opt-in message, 1 help message, and 1 opt-out message.  Sample messages should correlate to the messages that you will actually send to consumers and should be specific to your campaign’s description.

For example, if your use case is ‘mixed’ and includes ‘customer care’ and ‘marketing,’ then you will need a sample message for ‘customer care’ and a sample message for ‘marketing/promotions.’

“Thank you for opting in to receive recurring messages from Joe’s Auto Service & Repair.  Msg frequency varies. Msg & data rates may apply.  Reply HELP for further assistance.  Reply STOP to cancel at any time.” 

“This is a reminder that you have an upcoming appointment with Joe’s Auto Service & Repair on Monday, June 12, 2024 at 10:00 a.m.  Please reply YES to confirm your appointment or NO to reschedule.  Thank you!”

“Hello Ms. Wiser, your vehicle is now ready for pickup.  Please visit the front office for service details and check-out.  Thank you for trusting Joe’s Auto Service & Repair to service your vehicle. If you have any questions or concerns, please reply HELP and a member of our team will contact you shortly.”

“Thank you for contacting Joe’s Auto Service & Repair. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out.”

“You have been successfully opted out of receiving messages from Joe’s Auto Service & Repair. You will receive no further messages.”

A “Call-to-Action” is the process of how consumers will opt-in to receive messages.  There are various ways consumers can opt-in to your messaging service, but each option must be very detailed in explanation.

IMPORTANT:  Your company must provide specific examples on how and where customers opt-in to your SMS text messaging services.

• Website
  • Must have an opt-in checkbox & language.
  • Opt-in must be optional.
  • Cannot be combined with a marketing opt-in.
  • Opt-in cannot be combined with voice calls or emails (must have a separate opt-in for calls/emails).
  • Must display the SMS Disclosures.
  • Must display Privacy Policy & Terms of Service URLs.
  • Must provide specific links where opt-in occurs.

• Email
  • Must have an opt-in checkbox & language.
  • Must display the SMS Disclosures.
  • Must display Privacy Policy & Terms of Service URLs.
  • Must provide specific examples or screenshots of where opt-in occurs.

• Verbal Opt-in
  • Must explain opt-out & help process- must provide a script of opt-in flow.
  • Must send a follow-up message with SMS disclosures, opt-out & help information, URLs to Privacy Policy & Terms of Service.
  • Must provide specific examples of how opt-in occurs.

• Consumer-initiated Opt-in
  • Ex- Text “START” to business number.
  • Must reply with SMS disclosures, opt-out & help information, URLs to Privacy Policy & Terms of Service.
  • Must provide specific examples and documentation of where/how opt-in occurs.

The following types of content are prohibited on 10DLC and on the business’ website (including social media pages).  SHAFT-C content will result in automatic campaign rejections.

S= Sex
H= Hate
A= Alcohol
F= Firearms
T= Tobacco
C= Cannabis (including CBD products)

Lead generation and affiliate marketing are prohibited on 10DLC.

Lead Gen / Affiliate Marketing occurs when the party collecting opt-in is doing so for the purpose of collecting, aggregating, converting, or selling consumer information (leads) to third parties for a fee.  Due to complaints surrounding spam messaging, misleading marketing campaigns, and aggressive tactics, lead generation campaigns will automatically be denied.

For more information surrounding 10DLC registration, please contact ACC Telecom.